How do you choose which cosmetic company or product to buy?
You might buy a product because your friend suggested it. But, maybe you are like me, and you want to support a company or person you believe in. I like supporting companies that manufacture their products in small batches and stand for quality over quantity.
I don’t buy products that have been sitting on the shelves at the drug store or in big-box stores. Those products can be sitting there for a year or more before the inventory is turned over. Any active ingredients in those products are long gone.
Think you are supporting a small boutique cosmetic company? Think again.
Along with manufacturing, I also like to support an individual founder who has a passion for what is created. It is becoming harder to find a privately-owned cosmetic company where the passionate founder is still involved.
Years ago, I was totally into Bobbi Brown makeup. I read her book and thought she was a role model for women in my age group. You would see Bobbi on TV and she would do live events; you really thought you knew Bobbi Brown and when you bought her products, you were supporting her.
More recently, I felt that way about Tarte. I watch QVC, yes I do. I love seeing the founder of cosmetic companies actually talking and promoting their own products. The founder of the company can communicate the passion and the reason for starting the company.
Here are some examples of what happens.
Bobbi Brown was purchased by Estée Lauder in 1995.
Urban Decay was purchased by L’Oreal in 2013.
Dermalogica was founded by Jane Wuarwand, an esthetician, and sold to Unilever in 2015.
Origins was founded by the son of Estée Lauder, Leonard Lauder.
Bliss (products and spas) was started by Marcia Kilgore, and esthetician, and sold to Steiner Leisure in 1990.
MAC is owned by Estée Lauder.
Tarte was bought by a Japanese company, Kose, in 2014.
When you walk through the department store, you might think there are a lot of cosmetic companies out there. What you will find, is most are owned by Estée Lauder. Estée Lauder owns Clinique, Lancôme, L’Oreal, Revlon, and Clarins.
Estée Lauder is a publicly-traded company on the NYSE under the symbol “EL.”
Why should you care? I care because Estée Lauder manufactures in China. China has such low standards that I do not want to put anything on my skin that comes from China. How do you know if Revlon moisturizer comes from the same factory or maybe the same formula as the high-priced Lancôme products?
I am currently in the process of formulating two cosmetic products. I am learning so much about how our cosmetics are formulated and manufactured. It is enlightening to realize how the products absorbed into our bodies are manufactured.
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